Brands can explore different strategies to keep consumers engaged. One popular tool is branded entertainment, or creating some sort of social game for the user. The benefits of such a platform include submersing the user in the brand’s content. Users will be more likely to absorb and not grow tired of advertisements if they are,...
Continue readingBest tips for Instagram advertising. It’s so simple
L’influence marketing est une technique vieille de 10 ans mais qui connaît de nos jours un incroyable essor. Cette technique utilise les influenceurs (personnalités du petit écran, du web ou encore experts d’un domaine) pour promouvoir de nouveaux produits ou de nouvelles marques. Aujourd’hui, ces influenceurs et les entreprises ont compris que le réseau à utiliser était Instagram....
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